According the ppt in attachment write a Speech about 2 page in hurry Essay

According the ppt in attachment write a Speech about 2 page in hurry plz - Essay Example existence of diverse knowledge, attitudes, competence, and concepts that are based on diverse cultures in today’s workforce necessitates competence in intercultural communication. When the knowledge is integrated with business, it constitutes intercultural business communication. Intercultural communication study is not a new concept. It started in the 1920s with the study and teaching of linguistics. Linguistics constituted lessons on communication skills such as listening that enhanced understanding languages. In the 1950s, E.T. Hall introduced the terms, â€Å"intercultural tensions,† and â€Å"intercultural problems.† The terms created awareness on the diversity and differences that are evident among individuals from different cultures and worldviews. Furthermore, awareness of the existing tensions and problems created by cultural differences promoted the urge for different people to harmonize them through commonalities in communication. In 1958, Lederer and Burdick published â€Å"The Ugly American† that created mass awareness of intercultural issues and concerns. In 1959, Hall published â€Å"The Silent Language† that further promoted awareness on intercultural communication. Later, in 1961, Kluckhohn and Stodtback contribut ed greatly to the concept of intercultural communication. Oliver’s 1992 publication â€Å"Culture and Communication† and Smith’s 1996 â€Å"Communication and Culture† further enhanced understanding of the concept. The period from 1971 to 1980 featured landmark and rapid development of intercultural communication. Three major publications were influential in enhancing understanding of the concept. â€Å"American Cultural Patterns† by Stewart, â€Å"Communication: A Reader† by Samorar and Porter, and Prosser’s †Intercommunications among Nations and People† were notably influential publications that promoted understanding of intercultural communication as a concept. Since 1980 to present, there have been several studies and publications